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The Publisher's Dilemma: The Gap Between Video Ad Demand and Content Reality
Publishers face mounting pressure to scale video advertising as demand surges, yet production costs, editorial constraints, and evolving CTV...
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Monetization
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Adam Hua
Nov 22, 2024
Navigating the OpenAI Browser Disruption: The Impact on Publishers
OpenAI's potential browser launch signals a seismic shift in digital media, promising to transform how content is discovered and consumed through...
AI-for-Publishers
Industry-Trends
Monetization
Editorial
Adam Hua
Nov 18, 2024
Video Advertising: Spending Surges, But Challenges Remain
The video advertising landscape is rapidly evolving, with surging budgets, new platforms, and shifting consumer behaviors. This article examines key...
Video
Industry-Trends
Monetization
Revenue
Adam Hua
Oct 3, 2024
Maximizing Video Ad Inventory: 5 Strategies for Publishers
Strategies for publishers to maximize video ad inventory, improving ad revenue and viewer engagement through industry best practices and insights.
Video
Monetization
Adam Hua
Mar 8, 2024
The Rise of E-commerce in Media Publishing
As we navigate our way through the digital era, it's hard to overlook the increasing convergence of media publishing and e-commerce. In today's...
Company-News
Monetization
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