Latest Advertising Trends - 2024 Q3
Optimistic Outlook for Ad Spending
According to WARC’s Global Ad Spend Outlook report, global ad spending is set to surpass the $1 trillion mark for the first time in 2024. Shrugging off recession fears, WARC predicts that ad spending will continue to grow at 7.2% and 7.0% over the next two years, reaching $1.23 trillion by the end of 2026.