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2025 Media Publisher Trends: The New Era of Product-minded Publishers
Explore five transformative trends reshaping media publishing in 2025: AI integration, dynamic paywalls, product-first packaging, multi-platform...
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Adam Hua
Dec 19, 2024
The Transformation of Digital Publishing: Navigating AI-licensing deals in a Video Dominate Business Model
As AI reshapes digital publishing, this article explores the strategic balance between AI content licensing partnerships and traditional...
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Dec 12, 2024
The Billion Dollar Revenue Engine Reshaping Digital Publishing
Publishers are seeing unprecedented growth in video and branded content revenue, with data showing 78% increased video earnings in 2023 and branded...
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Dec 11, 2024
The $13 Billion Omnicom-IPG Megamerger: What Publishers Need to Know About the Future of Ad Revenue
The $13.25 billion Omnicom-IPG merger signals a transformative shift in advertising, with data showing top agencies already controlling 46% of global...
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Dec 5, 2024
The AI Voice Revolution in Publishing: Building Trust Through Thoughtful Integration
Discover how major publishers like SF Chronicle and TIME are using AI voice narration as a strategic gateway to build audience trust in AI-enhanced...
AI-for-Publishers
Video
Editorial
Audio
Adam Hua
Dec 4, 2024
Refresh or Regress: Why Your Video Strategy is Losing 45% of Its Traffic
Learn why publishers who fail to refresh video content see a 45% drop in traffic within 90 days, and discover the proven refresh cycles that top...
Video
Audience Development
Adam Hua
Nov 27, 2024
The Publisher's Dilemma: The Gap Between Video Ad Demand and Content Reality
Publishers face mounting pressure to scale video advertising as demand surges, yet production costs, editorial constraints, and evolving CTV...
Video
Industry-Trends
Monetization
Revenue
Adam Hua
Nov 18, 2024
Video Advertising: Spending Surges, But Challenges Remain
The video advertising landscape is rapidly evolving, with surging budgets, new platforms, and shifting consumer behaviors. This article examines key...
Video
Industry-Trends
Monetization
Revenue
Adam Hua
Nov 14, 2024
The Rise of Hidden Keywords: Digital Publishers' Latest Traffic Generation Hack
Discover how digital publishers are boosting TikTok visibility using invisible keywords, driving 15-25% more website traffic. Learn about...
Video
social
Audience Development
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