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Posts tagged “Video”

32 posts found

Google's Offerwall and Cloudflare's Pay Per Crawl: A Strategic Response to the Digital Publishing Crisis
AI-for-PublishersIndustry-Trends

Google's Offerwall and Cloudflare's Pay Per Crawl: A Strategic Response to the Digital Publishing Crisis

Explore a comprehensive analysis of Google’s Offerwall, launched in June 2025 as a strategic response to the digital publishing crisis triggered by AI-driven declines in referral traffic and ad revenue. This in-depth article details the Offerwall’s features—rewarded ads, micropayments, surveys, and custom options—its AI-powered optimization, and its early results, including a 9% average revenue lift for publishers. It also covers the broader industry context, including insights from the Cannes Lions event with Cloudflare’s Matthew Prince, and Cloudflare's response.

Adam Hua
How AI Built—and Disrupted—Shein’s Fast Fashion Empire
AI-for-PublishersIndustry-Trends

How AI Built—and Disrupted—Shein’s Fast Fashion Empire

AI fueled Shein’s rapid rise by enabling instant trend prediction, personalized shopping, and ultra-fast supply chains, but also accelerated environmental harm through overproduction and waste. Now, AI-generated art is exposing the true cost of fast fashion, highlighting how the same technology that built Shein’s empire is also disrupting its brand and sparking urgent debate about sustainability.

Adam Hua
18-Months Later: How Major Brands Approach AI Today- Cannes Big Takeaway
AI-for-PublishersIndustry-Trends

18-Months Later: How Major Brands Approach AI Today- Cannes Big Takeaway

Eighteen months ago, AI in consumer brands was mostly experimental, limited to pilot projects in marketing and customer service, with only 29% of consumers trusting brands’ use of AI. Adoption was cautious, and its impact on sales and operations remained modest. Now, AI is foundational for top brands, fueling growth in sales, creativity, and efficiency. Over 85% of major companies use AI organization-wide, with ROI averaging $3.70 per dollar spent. AI now drives everything from personalized recommendations to automated video and campaign optimization, influencing 94% of digital ad revenue and significantly boosting consumer engagement and trust.

Adam Hua
Unlocking the Future of Search: Instagram Indexing and How ChatGPT Finds Content
AI-for-PublishersIndustry-Trends

Unlocking the Future of Search: Instagram Indexing and How ChatGPT Finds Content

Instagram is now allowing public professional content—especially videos and Reels—to be indexed by Google, expanding reach beyond the app and making video optimization and metadata more important. At the same time, AI-powered search engines like ChatGPT are changing discovery by prioritizing relevance, freshness, and authority, often surfacing content that isn’t top-ranked in traditional search. Together, these shifts make video and well-optimized content essential for visibility in today’s search landscape.

Adam Hua
Aeon Insights: Video-Centric Social Proof is The Next Frontier in Commerce Media
AI-for-PublishersIndustry-Trends

Aeon Insights: Video-Centric Social Proof is The Next Frontier in Commerce Media

Video-centric and creator-led social proof is transforming commerce media, with brands and publishers leveraging user-generated videos, influencer content, and AI-powered platforms to boost trust, engagement, and conversion rates—sometimes by up to 80%. As consumers increasingly prefer authentic video reviews over text, companies are scaling video content to enhance product discovery, drive sales, and improve SEO, signaling a new era in digital commerce

Adam Hua
From Chaos to Clarity: Nielsen's Latest Report Emphasizes AI-Powered Marketing Trends
AI-for-PublishersIndustry-Trends

From Chaos to Clarity: Nielsen's Latest Report Emphasizes AI-Powered Marketing Trends

The 2025 Nielsen Annual Marketing Report shows marketers responding to economic caution and rapid tech change by focusing on efficiency, data-driven strategies, and AI. Over half plan to cut ad spend, but there’s a renewed interest in traditional media alongside digital, reflecting a channel-agnostic approach. AI drives advances in personalization, video optimization, and shoppable commerce, with 71% of large-budget brands calling it the year’s top trend. Unified measurement remains a challenge, highlighting the need for integrated, AI-powered analytics. The report finds that marketers who balance adaptability with consistent investment—and use data and AI for both short-term results and long-term growth—will thrive in 2025, according to the 2025 Nielsen Annual Marketing Report.

Adam Hua
Audio Inventory and AI-Driven Video Are the Next Phase of Media Monetization
AI-for-PublishersIndustry-Trends

Audio Inventory and AI-Driven Video Are the Next Phase of Media Monetization

Discover why publishers must invest in audio inventory and leverage AI-powered video podcasting to boost audience growth and revenue. Learn how combining Spotify’s engagement tools with YouTube’s discovery potential creates a powerful, cross-platform monetization strategy.

Adam Hua
The Power of Video: 8 Must-Know Trends
Industry-TrendsVideo

The Power of Video: 8 Must-Know Trends

Ultimately, video is more than a marketing tool—it's a language. Learn to speak it fluently Learn to speak it fluently and the digital world is yours to command.

Adam Hua