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The Transformation of Digital Publishing: Navigating AI-licensing deals in a Video Dominate Business Model
As AI reshapes digital publishing, this article explores the strategic balance between AI content licensing partnerships and traditional...
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Adam Hua
Dec 12, 2024
The Billion Dollar Revenue Engine Reshaping Digital Publishing
Publishers are seeing unprecedented growth in video and branded content revenue, with data showing 78% increased video earnings in 2023 and branded...
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Dec 11, 2024
The $13 Billion Omnicom-IPG Megamerger: What Publishers Need to Know About the Future of Ad Revenue
The $13.25 billion Omnicom-IPG merger signals a transformative shift in advertising, with data showing top agencies already controlling 46% of global...
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Dec 5, 2024
The AI Voice Revolution in Publishing: Building Trust Through Thoughtful Integration
Discover how major publishers like SF Chronicle and TIME are using AI voice narration as a strategic gateway to build audience trust in AI-enhanced...
AI-for-Publishers
Video
Editorial
Audio
Adam Hua
Dec 4, 2024
Refresh or Regress: Why Your Video Strategy is Losing 45% of Its Traffic
Learn why publishers who fail to refresh video content see a 45% drop in traffic within 90 days, and discover the proven refresh cycles that top...
Video
Audience Development
Adam Hua
Nov 27, 2024
The Publisher's Dilemma: The Gap Between Video Ad Demand and Content Reality
Publishers face mounting pressure to scale video advertising as demand surges, yet production costs, editorial constraints, and evolving CTV...
Video
Industry-Trends
Monetization
Revenue
Adam Hua
Nov 18, 2024
Video Advertising: Spending Surges, But Challenges Remain
The video advertising landscape is rapidly evolving, with surging budgets, new platforms, and shifting consumer behaviors. This article examines key...
Video
Industry-Trends
Monetization
Revenue
Adam Hua
Nov 14, 2024
The Rise of Hidden Keywords: Digital Publishers' Latest Traffic Generation Hack
Discover how digital publishers are boosting TikTok visibility using invisible keywords, driving 15-25% more website traffic. Learn about...
Video
social
Audience Development
Adam Hua
Oct 22, 2024
Aeon Case Study: A Media Brand Reignites Its Digital Archive with Aeon Video
Historic Black media brand revitalizes its digital archive with Aeon video, boosting revenue, engagement, and preserving cultural legacy.
Video
Case Study
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