Aeon Blog | Monetization

Adam Hua Apr 4, 2025

The Publisher's Dilemma: The Gap Between Video Ad Demand and Content Reality

Discover how leading publishers are navigating the shift from awareness to performance-based video advertising while adapting to emerging trends and...

Adam Hua Nov 22, 2024

Navigating the OpenAI Browser Disruption: The Impact on Publishers

OpenAI's browser launch signals a seismic shift in digital media, promising to transform how content is discovered and consumed through AI-driven...

Adam Hua Nov 18, 2024

Video Advertising: Spending Surges, But Challenges Remain

Video advertising landscape is rapidly evolving, with surging budgets and shifting consumer behaviors. Learn key trends that shaping the video ad...

Adam Hua Oct 3, 2024

Maximizing Video Ad Inventory: 5 Strategies for Publishers

Strategies for publishers to maximize video ad inventory, improving ad revenue and viewer engagement through industry best practices and insights.

Aeon Content Team Aug 8, 2024

Google's Cookie Will Live On (For Another Day)

Discover the impact of Google's surprising decision on cookies. Explore the history, privacy concerns, and regulatory responses shaping the future of...

Adam Hua Apr 3, 2024

12 Free AI Tools on Major Ad Platforms

We explore AI tools driving hyper-personalization and productivity on top ad platforms of Google, Meta and Reddit. Learn how AI is changing...

Adam Hua Mar 8, 2024

The Rise of E-commerce in Media Publishing

As we navigate our way through the digital era, it's hard to overlook the increasing convergence of media publishing and e-commerce. They've started...

Dan Benyamin Jan 16, 2024

Instream Video Advertising: Premium Revenue for Publishers

The IAB's updated video ad guidelines aim to ensure premium revenue for publishers through in-stream advertising. Discover the implications for...

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