In the ever-evolving landscape of social media, understanding the optimal video formats for each platform is essential for maximizing audience engagement.

We have made it super simple to choose the perfect layouts for your videos.  These are built directly into the Aeon software, and have the sizes so that you can add your own visuals, or have the software replace them for you.

 

 

If you don't have Aeon yet (but, you should 😀), no worries: we have included correctly sized images for you to download right here.  Just click on the images below!

 

Best Video Formats for Social Media Platforms in 2024

Here is a comprehensive guide to the recommended resolutions, aspect ratios, and specifications for videos posted on various social media platforms, including TikTok:

 

Facebook Video Formats

  • In-Feed Shared Post Video:
    • Resolution: 1280 x 720 pixels
    • Aspect Ratios: 16:9 (landscape), 9:16 (portrait)
    • Max File Size: 10 GB
    • Recommended Formats: MP4, MOV
  • Facebook Live Video:
    • Resolution: 1280 x 720 pixels
  • Facebook Stories Video:
    • Resolution: 1080 x 1920 pixels
  • Facebook Video Ad:
    • Resolution: 1080 x 1080 pixels

Images resized for clarity, click on an image to open a correct version for downloading 

 

Instagram Video Formats

  • Instagram Feed Video:
    • Square Videos: 1080 x 1080 pixels
    • Landscape Videos: 1080 x 566 pixels
    • Portrait Videos: 1080 x 1350 pixels
  • Instagram Stories:
    • Resolution: 1080 x 1920 pixels

Images resized for clarity, click on an image to open a correct version for downloading 

 

 

Twitter Video Formats

  • Twitter Landscape Videos:
    • Resolution: 1280 x 720 pixels
  • Twitter Portrait and Square Videos:
    • Portrait Resolution: 720 x 1280 pixels
    • Square Resolution: 720 x 720 pixels
  

Images resized for clarity, click on an image to open a correct version for downloading 

LinkedIn Video Formats

  • LinkedIn Feed Video:
    • Resolution: Up to Full HD (1920 x1080)
    • Aspect Ratio: Landscape (16:9)

Images resized for clarity, click on an image to open a correct version for downloading. 

 

YouTube Video Formats

  • YouTube Standard Size:
    • Resolution: Standard HD (1920 x1080)
    • Supports up to 4K resolution (3840 x2160)
  • YouTube Shorts:
    • Resolution: 1920 pixels by 1080 pixels in a vertical orientation.
    • Aspect Ratio: 9:16, ensuring the video covers the entire mobile screen without black bars.
    • Duration: YouTube Shorts can be up to 60 seconds long, allowing for engaging short-form content.

Images resized for clarity, click on an image to open a correct version for downloading. 

TikTok Video Formats

  • TikTok Feed Video:
    • Resolution: 1080 x 1920 pixels
    • Video length: Up to 10 minutes
    • Frame rate: 23–60 fps

Images resized for clarity, click on an image to open a correct version for downloading. 

Snapchat Video Formats

  • Snapchat Single Video Ads:
    • Resolution:1080 x1920 pixels (9:16 aspect ratio)
    • Duration: Between 3 and10 seconds

Images resized for clarity, click on an image to open a correct version for downloading. 

 

For more detailed information and updates on video specifications, refer to the official help pages of each social media platform.

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