👋 Welcome to the twenty-seventh edition of Aeon's weekly newsletter!
In this edition:
Results of an Aeon video generated without any edits or prompts
How Publishers are proactively building trust in the age of AI
AI enhances creativity in writing but it reduces diversity.
McKinsey Trends Report has takeaways for publishers
For those who recently joined our newsletter, Aeon is the most productive way for publishers to create videos at scale, and we're sending this newsletter to everyone who has indicated an interest in Aeon.
Our mission for this newsletter is to be the go-to resource for digital publishing professionals who want to boost their team’s productivity, foster creativity, and maximize revenue.
This is big! We talk a lot about prompt engineering when we discuss content creation, but check out what happens when you use Aeon without editing, without prompts, and with text pulled straight from the article.
The Backstory: As AI capabilities rapidly advance, publishers face challenges maintaining public trust while leveraging AI's benefits. Recent regulations like the COPIED ACT and EU's AI Act aim to create guardrails, but publishers must proactively build trust in their AI initiatives.
5 Key Takeaways:
Combat disinformation by improving transparency, collaboration, and image verification processes.
Address the "black box" problem by ensuring high-quality training data and thorough testing of AI models.
Implement ethical guidelines based on frameworks like the EU's Ethics Guidelines for Trustworthy AI.
Protect user privacy and intellectual property while using AI responsibly.
Learn from top publishers like NYT, Reuters, BBC, and The Economist in their AI trust-building approaches.
The Bottom Line: Publishers must proactively build trust in their AI initiatives by implementing ethical guidelines, ensuring transparency, protecting user privacy, and learning from industry leaders. This approach will help maintain public trust while embracing the benefits of AI technology.
Backstory: Ray Schultz discussed a new study showing that AI enhances creativity in writing, especially benefiting less skilled writers. However, AI-enabled stories tend to be more similar, risking a sea of sameness. Schultz raises concerns about replacing professional journalists with AI-assisted amateur writers, potentially driven by cost-cutting measures.
Here's our POV: Adam Hua shares his thoughts on Schutz's article.
While AI can enhance creativity and efficiency, human expertise remains crucial. The future of publishing lies in combining human ingenuity with AI-powered tools rather than replacing human writers.
4 Key Takeaways:
Publishers must not aim to survive but excel through innovation
The future of publishing requires balancing human creativity with AI efficiency.
Publishers should focus on AI-powered upskilling for short-term gains.
The long-term strategy should empower content creators to use AI effectively through the power of prompt engineering.
The Backstory: McKinsey's Technology Trends Outlook 2024 analyzes 15 technology trends, highlighting their potential impact across industries. For digital media publishers, AI and related technologies present both challenges and opportunities.
Key Takeaways:
AI in Personalized Advertising Example: Companies have used AI to increase their ad revenue by 20-30% through better targeting and personalization. (Page 17)
AI-Driven Content Creation Tools Example: Platforms that automate the creation of video snippets from long-form content, significantly reducing production time. (Page 12)
E-commerce and Video Integration Example: Adding product videos to e-commerce sites resulted in a 15% increase in conversion rates. (Page 11)
The report also provides context and further details on these trends and technologies, supporting their relevance and impact on various sectors:
Generative AI's impact on advertising and marketing: Page 14 highlights the surge in investments and interest in generative AI due to its proven value.
Efficiency and automation in content creation: Page 12 indicates how AI tools are reshaping the content production landscape.
Integration of AI in e-commerce for improved conversions: Page 11 emphasizes the practical benefits and value generated from AI implementations.
The Bottom Line: AI and emerging technologies are fundamentally changing how digital media is created, distributed, and monetized. Publishers who adapt and leverage these technologies effectively will be better positioned to thrive in an increasingly competitive landscape.
.png?upscale=true&width=1120&upscale=true&name=unnamed%20(25).png)
