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The Rise of AI in Consumer Brands: Shaping User Expectations for Media Publishers
AI is reshaping consumer expectations—media publishers must adapt or fall behind. Discover how AI-driven personalization, dynamic paywalls, and ad...
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Industry-Trends
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Adam Hua
Mar 20, 2025
Is Programmatic Advertising on the Open Web Truly F*cked?
The digital advertising landscape is shifting from programmatic open web advertising to direct brand-publisher partnerships. This change is driven by...
AI-for-Publishers
Video
Industry-Trends
Adam Hua
Mar 12, 2025
If Content is King, Then Video Volume is Queen: The Algorithmic Advantage.
Discover why video volume is the secret weapon for digital dominance in 2025. Learn how algorithms reward consistency, why high-frequency creators...
AI-for-Publishers
Video
Industry-Trends
Adam Hua
Mar 7, 2025
Five Misconceptions About AI in Media Publishing
AI in media: hype or help? This report tackles common fears about AI's role in publishing, offering a balanced view with real-world examples and...
AI-for-Publishers
Industry-Trends
Case Study
Revenue
Editorial
Adam Hua
Feb 27, 2025
Case Study: Food Publisher Acquires Audiences Using AI-Assisted Video
Learn how a leading Food Publisher transformed their digital content strategy, reducing user acquisition costs by 10% while creating assets 5x...
AI-for-Publishers
Industry-Trends
Case Study
Revenue
Adam Hua
Feb 13, 2025
A Case for Scaling Video Investment: Wired.com vs TheVerge.com
An in-depth analysis comparing wired.com and theverge.com reveals how strategic video investment drives 2.3x higher revenue per impression and 78.55%...
Industry-Trends
Revenue
Adam Hua
Feb 4, 2025
Video Monetization in 2025: Five Proven Publisher Strategies
A comprehensive analysis of video revenue strategies for publishers in 2025, examining verified case studies from major media companies including The...
Industry-Trends
Revenue
Adam Hua
Jan 23, 2025
Future-Proofing Publisher Revenue: The App-Based Monetization Opportunity
Future-proofing publisher revenue through mobile apps: How media companies can leverage $150B in-app purchase market to create sustainable revenue...
Industry-Trends
Revenue
Adam Hua
Jan 23, 2025
The Great Advertising Reset: Publishers Must Evolve as Brands Shift from Human to AI-Agent Marketing
Explore the shifting dynamics of digital advertising, examining how publishers can balance AI optimization with human-centric marketing channels.
Industry-Trends
Revenue
Editorial
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