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Case Study: Food Publisher Acquires Audiences Using AI-Assisted Video
Learn how a leading Food Publisher transformed their digital content strategy, reducing user acquisition costs by 10% while creating assets 5x...
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Industry-Trends
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Adam Hua
Feb 13, 2025
A Case for Scaling Video Investment: Wired.com vs TheVerge.com
An in-depth analysis comparing wired.com and theverge.com reveals how strategic video investment drives 2.3x higher revenue per impression and 78.55%...
Industry-Trends
Revenue
Adam Hua
Feb 4, 2025
Video Monetization in 2025: Five Proven Publisher Strategies
A comprehensive analysis of video revenue strategies for publishers in 2025, examining verified case studies from major media companies including The...
Industry-Trends
Revenue
Adam Hua
Jan 23, 2025
Future-Proofing Publisher Revenue: The App-Based Monetization Opportunity
Future-proofing publisher revenue through mobile apps: How media companies can leverage $150B in-app purchase market to create sustainable revenue...
Industry-Trends
Revenue
Adam Hua
Jan 23, 2025
The Great Advertising Reset: Publishers Must Evolve as Brands Shift from Human to AI-Agent Marketing
Explore the shifting dynamics of digital advertising, examining how publishers can balance AI optimization with human-centric marketing channels.
Industry-Trends
Revenue
Editorial
Adam Hua
Jan 4, 2025
Media's New Power Play: Reuters-Gannett Deal Shows Innovation in Content Bundling
Dive deep into the Reuters-Gannett partnership's innovative approach to content bundling, revenue models, and advertising integration. Explore how...
Industry-Trends
Revenue
Editorial
Adam Hua
Dec 30, 2024
The Top 10 AI Implementations of 2024 in Media and Marketing
Explore the top 10 AI implementations in media and digital platforms, ranked by Aeon Score. From TIME Magazine's revolutionary AI platform to local...
AI-for-Publishers
Industry-Trends
Revenue
Editorial
AI for Advertisers
Adam Hua
Dec 27, 2024
2025 Media Publisher Trends: The New Era of Product-minded Publishers
Explore five transformative trends reshaping media publishing in 2025. Learn how publishers can capture $200M+ in new revenue opportunities through...
AI-for-Publishers
Video
Industry-Trends
Revenue
Editorial
Adam Hua
Nov 27, 2024
The Publisher's Dilemma: The Gap Between Video Ad Demand and Content Reality
Publishers face mounting pressure to scale video advertising as demand surges, yet production costs, editorial constraints, and evolving CTV...
Video
Industry-Trends
Monetization
Revenue
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