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The Transformation of Digital Publishing: Navigating AI-licensing deals in a Video Dominate Business Model
As AI reshapes digital publishing, this article explores the strategic balance between AI content licensing partnerships and traditional...
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Adam Hua
Dec 12, 2024
The Billion Dollar Revenue Engine Reshaping Digital Publishing
Publishers are seeing unprecedented growth in video and branded content revenue, with data showing 78% increased video earnings in 2023 and branded...
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Dec 11, 2024
The $13 Billion Omnicom-IPG Megamerger: What Publishers Need to Know About the Future of Ad Revenue
The $13.25 billion Omnicom-IPG merger signals a transformative shift in advertising, with data showing top agencies already controlling 46% of global...
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Nov 27, 2024
The Publisher's Dilemma: The Gap Between Video Ad Demand and Content Reality
Publishers face mounting pressure to scale video advertising as demand surges, yet production costs, editorial constraints, and evolving CTV...
Video
Industry-Trends
Monetization
Revenue
Adam Hua
Nov 18, 2024
Video Advertising: Spending Surges, But Challenges Remain
The video advertising landscape is rapidly evolving, with surging budgets, new platforms, and shifting consumer behaviors. This article examines key...
Video
Industry-Trends
Monetization
Revenue
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