7 Proven Ways: How to Monetize Videos in 2025

Ready to Turn Views into Cash?

Discover how to monetize videos in 2025 with seven actionable strategies for publishers, media companies, and digital teams. This listicle breaks down the YouTube Partner Program, brand sponsorships, affiliate marketing, membership and subscription models, digital product sales, merchandising, and content licensing. You’ll learn step-by-step how each method drives revenue, why it matters for sustaining growth, and how to integrate these tactics into your workflow. Effective monetization ensures steady income and fuels new projects. By applying these proven techniques, you’ll maximize earnings, diversify income streams, and maintain creative control. Ready to transform your video library into a revenue engine? Let’s dive in.

1. YouTube Partner Program (YPP)

The YouTube Partner Program (YPP) is YouTube’s flagship monetization system that lets creators earn money from their videos through multiple revenue streams—ad revenue, channel memberships, Super Chat, and more. Once your channel reaches 1,000 subscribers and 4,000 watch hours in the past 12 months, you can apply to join and start generating income as you grow. If you’re wondering how to monetize videos effectively, YPP is the most established and reliable starting point.

How It Works

1. Apply for YPP: After meeting the 1,000-subscriber and 4,000-watch-hour thresholds, submit your application in YouTube Studio.
2. Monetization Review: YouTube reviews your channel for community guidelines and advertiser-friendly content.
3. Enable Revenue Streams: Once approved, toggle on ad formats (pre-roll, mid-roll), memberships, Super Chat, merchandise shelf, and more.
4. Track & Optimize: Use the Analytics dashboard to monitor performance, revenue sources, audience demographics, and retention rates.

For a step-by-step breakdown of the subscriber and watch-hour thresholds needed to join YPP, see this guide on YouTube monetization requirements.

Quick Reference: Key Takeaways

Below is a quick reference summarizing eligibility criteria and core revenue streams for YPP:

This summary box visualizes that you need 1,000 subscribers and 4,000 watch hours to unlock at least four main monetization features—ads, channel memberships, Super Chat/Super Stickers, and YouTube Premium revenue.

Key Features & Benefits

• Multiple Revenue Streams: Ad revenue, memberships, Super Chat, merchandise shelf, YouTube Premium royalties.
• Content ID Protection: Automated copyright claim system to monetize re-uploads.
• Analytics Dashboard: Deep insights into watch time, revenue sources, audience retention, and CPM trends.
• Global Reach: Tap into over 2 billion monthly active users.

Learn more about YouTube Partner Program (YPP)

Pros and Cons

Pros:

• Established, reliable platform with passive income potential.
• Diverse earning options beyond just ads.
• Built-in audience and robust analytics.

Cons:

• High eligibility bar for new creators.
• Revenue tied to advertiser-friendly content policies.
• YouTube takes a 45% cut of ad revenue.
• Frequent policy changes can impact earnings overnight.

Real-World Success Stories

• MrBeast: Millions in monthly revenue from high-budget, viral challenge videos.
• Graham Stephan: Finance-focused channel with one of the highest CPM rates on YouTube.
• Ryan’s World: Toy unboxing empire that turned a kid’s bedroom reviews into a multi-million-dollar business.

Actionable Tips for How to Monetize Videos with YPP

1. Create Advertiser-Friendly Content: Avoid profanity and controversial topics to keep CPMs high.
2. Boost Watch Time: Produce longer, engaging videos (10+ minutes) with hooks and strong storytelling.
3. Upload Consistently: Stick to a regular schedule to build subscribers and meet monetization thresholds faster.
4. Optimize Metadata: Craft compelling titles, detailed descriptions, and targeted tags for maximum discoverability.

When and Why to Use YPP

If you’re a publisher, media company, or digital marketing team looking for a proven method to generate ongoing revenue from video content, YPP should be your first stop. It offers a scalable path to passive income as your video library grows, backed by YouTube’s massive built-in audience and robust analytics. Whether you produce tutorials, product reviews, or entertainment content, mastering YPP is essential for anyone serious about how to monetize videos at scale.

2. Brand Sponsorships and Integrated Advertisements

Brand sponsorships and integrated advertisements are direct partnerships between video creators and companies that pay for product mentions, dedicated segments, or full-length sponsored videos. Unlike programmatic ads, this method allows you to negotiate rates based on your unique audience size, engagement metrics, and niche authority—often leading to significantly higher revenue per placement. It’s one of the most effective ways to learn how to monetize videos with control and creativity.

How It Works

1. Direct Negotiation
   You (or your agency) reach out to brands whose products align with your content or join influencer marketing platforms to receive partnership offers.
2. Format Selection
   • Dedicated sponsored videos (e.g., an in-depth product review)
   • Brief mentions or “brought to you by…” segments
   • On-screen product placements or overlays
3. Payment Structures
   • Flat fees per video or segment
   • Performance-based (e.g., pay-per-click or affiliate commissions)
   • In-kind compensation (free products or services)
4. Disclosure Compliance
   Follow FTC guidelines by clearly labeling sponsored content—maintaining audience trust and avoiding legal pitfalls.

Why Use This Approach?

• Higher Revenue Potential: Rates for brand deals often exceed what programmatic ads pay you for the same viewership.
• Long-Term Partnerships: Successful integrations can evolve into multi-video campaigns or ambassadorships.
• Platform Agnostic: You can secure sponsorships on YouTube, Instagram, TikTok, Facebook, or your own website—without relying solely on platform ad policies.
• Niche Leverage: Even smaller channels with a focused audience can command premium deals if their niche is valuable to advertisers.

Features and Benefits

• Direct negotiation or via influencer platforms
• Multiple integration formats (videos, segments, overlays)
• Flexible compensation models (flat fee, performance-based, product exchange)
• FTC-compliant disclosure methods
• Scalable from micro-influencers to mega-creators

Examples of Successful Implementation

• Marques Brownlee (MKBHD): Partners with leading tech companies for high-production reviews.
• Linus Tech Tips: Opens most videos with sponsor mentions, using creative overlays and humor.
• Emma Chamberlain: Integrates brands like Chamberlain Coffee seamlessly, maintaining her authentic voice.

Pros and Cons

Pros:

• Higher earnings than programmatic ads
• Builds direct brand relationships
• Works across any video platform
• Accessible to niche creators

Cons:

• Requires proactive pitching
• Risk of alienating viewers if integrations feel forced
• Sponsorships can fluctuate month to month
• Must balance brand demands with authentic storytelling

Actionable Tips

1. Build a Media Kit: Showcase your audience demographics, average views, engagement rates, and case studies.
2. Start with Genuine Fits: Approach brands whose products you already use and believe in.
3. Develop a Rate Card: Standardize your pricing tiers based on subscriber count, view averages, and platform-specific metrics.
4. Integrate Seamlessly: Practice on-camera delivery so product mentions feel like natural conversation.
5. Maintain Transparency: Always use clear on-screen labels or verbal disclosures (“This video is sponsored by…”).

When you’re ready to step up your revenue game, this strategy not only teaches you how to monetize videos more lucratively but also positions you as a trusted partner for high-value brands. For deeper insights on crafting compelling pitches and media kits, Learn more about Brand Sponsorships and Integrated Advertisements.

3. Affiliate Marketing

Affiliate marketing lets video creators earn commission by promoting products or services through special tracking links or promo codes. When viewers click these links and complete a purchase or action, the creator receives a percentage of the sale. This approach is a cornerstone for anyone learning how to monetize videos, especially in niches like tech reviews, beauty tutorials, or finance advice, where audiences are primed to buy the products featured on-screen.

Affiliate marketing deserves its spot in this list because it combines low barrier to entry with the potential for truly passive income. Unlike direct sponsorships or ad revenue that fluctuate month to month, well-optimized affiliate links in evergreen videos can generate consistent returns over time—making it a sustainable way to monetize your back catalog.

How It Works

• Sign up for affiliate networks (e.g., Amazon Associates, ShareASale, Impact).
• Embed unique tracking links or promo codes in your video description, pinned comments, or on-screen graphics.
• Viewers click through to the merchant’s site; if they buy within the cookie window, you earn a commission.

Key Features and Benefits

• Trackable special links or promo codes ensure you get credited for each sale.
• Commission-based payment structure (percentage of sale or fixed fee per action).
• No upfront costs or minimum traffic requirements—any creator can join.
• Integration with major platforms: Amazon, B&H Photo, RewardStyle, and more.
• Passive revenue from evergreen content that ranks and drives traffic over months or years.

Pros and Cons

Pros

• Low barrier to entry—available to creators of almost any size.
• Passive income potential from existing video library.
• Natural fit for review, tutorial, and recommendation-style content.
• No need to pitch brands directly to start earning.

Cons

• Requires significant traffic or a highly engaged niche audience for meaningful income.
• Commission rates vary widely (typically 1–15% per sale).
• Cookie duration limitations can reduce attribution opportunities.
• Dependent on viewers’ purchasing power and intent.

Examples of Success

• Tech reviewers like MKBHD and Unbox Therapy embedding Amazon Associates links for gadgets.
• Photographer Peter McKinnon earning commissions through B&H Photo affiliate program.
• Finance-focused channels promoting investment platforms with sign-up bonuses.
• Beauty influencers on RewardStyle/LikeToKnowIt linking to makeup and skincare launches.

Actionable Tips

• Promote only products you’ve genuinely tested—authenticity drives conversions.
• Place affiliate links prominently in the first 1–2 lines of your video description with a clear call to action (“Check price & reviews on Amazon: [your link]”).
• Create a “Resources” or “Shop” page on your website to house all affiliate links in one place.
• Use link-tracking tools (Bitly, Pretty Links) to monitor click-through rates and optimize placements.
• Compare affiliate programs in your niche to secure the highest commission rates and longest cookie windows.

When and Why to Use This Approach

Use affiliate marketing when:

• You produce product-focused content (unboxings, tutorials, reviews).
• You want to diversify revenue beyond ads and sponsorships.
• You’re building an evergreen content library that can generate long-term income.

With no upfront cost and an infinite potential revenue ceiling, affiliate marketing remains one of the most reliable strategies for creators and media teams exploring how to monetize videos. To get started, sign up for Amazon Associates at https://affiliate-program.amazon.com/ and explore niche-specific networks that align with your audience.

4. Membership and Subscription Models

Membership and subscription models enable creators and media teams to generate recurring revenue by offering exclusive content, perks, or early access to subscribers who pay a monthly fee. In the landscape of how to monetize videos, subscriptions stand out because they shift the dependence away from ad rates or platform algorithms and toward a predictable, fan-driven income stream.

How It Works

1. Platform Setup
   • Choose a platform—Patreon, YouTube Channel Memberships, Twitch Subscriptions, Nebula, OnlyFans, etc.—and configure tiered membership levels (e.g., $5, $10, $20 per month).
   • Define the benefits for each tier: bonus videos, behind-the-scenes access, private Discord channels, live Q&As, early releases, or downloadable resources.
2. Subscriber Acquisition
   • Promote your membership offering at the end of regular videos, in email newsletters, and across social media channels.
   • Emphasize the unique value subscribers receive (e.g., direct feedback loops, exclusive tutorials, or community events).
3. Content Delivery & Management
   • Use built-in platform tools to gate content so only paying members can view it.
   • Schedule regular posts, livestreams, or downloadable assets to maintain engagement.

Why Use This Approach

• Predictable Cash Flow: Unlike ad revenue, which can fluctuate with seasonality and algorithm changes, subscription income arrives on a regular cadence.
• Higher Revenue per Supporter: Dedicated fans often pay more than the ad-revenue equivalent, boosting your lifetime value (LTV) per viewer.
• Deepen Audience Relationships: Direct interaction via members-only chats, comments, or live streams strengthens community loyalty.
• Creative Freedom: With fewer advertiser constraints, you can explore niche topics or experimental formats.

Features & Benefits

• Recurring monthly revenue from subscribers
• Tiered membership levels with escalating perks
• Direct interaction with your most loyal supporters
• Platform tools for member management and analytics

Pros and Cons

Pros

• Predictable monthly income independent of ad rates or algorithm shifts
• Higher revenue per supporter compared to ad-based monetization
• Direct relationship with audience without third-party interference
• Creative freedom to produce niche or experimental content

Cons

• Requires consistent delivery of exclusive value to retain members
• Platform fees typically range from 5–12% of earnings
• Often needs a substantial existing audience before launch
• Extra workload to create member-only content alongside public offerings

Real-World Examples

• Nebula (https://watchnebula.com/): A creator-owned streaming platform bundling subscriptions for education and documentary hosts.
• LegalEagle’s Patreon (https://www.patreon.com/legaleagle): Offers behind-the-scenes legal breakdowns, case studies, and private Q&As.
• Philip DeFranco’s DeFranco Elite: Tiered community with early access to news roundup videos, weekly livestreams, and exclusive Discord channels.
• Corridor Crew: VFX breakdowns, tutorials, and member polls at multiple support levels.

Actionable Tips

1. Start Small & Scale: Launch with one or two tiers and test which perks resonate.
2. Survey Your Audience: Use polls or surveys to identify the exclusive content they value most.
3. Clarify Your Value Proposition: Clearly outline what members get at each price point.
4. Publicly Recognize Your Supporters: Shout out members in videos or social feeds to reinforce loyalty.
5. Leverage Community Features: Host member-only live chats or Discord channels to foster connections.

By integrating membership and subscription models into your video strategy, you not only unlock a predictable revenue stream but also build a direct, engaged community around your brand—an essential pillar in how to monetize videos successfully.

5. Digital Product Sales

Digital product sales involve creating and selling downloadable or online assets that complement your video content—everything from full-fledged online courses and e-books to Lightroom presets, sample packs, templates or digital art. Because these assets carry negligible reproduction costs and require no physical inventory or shipping, they can deliver some of the highest profit margins in the “how to monetize videos” playbook.

How It Works

1. Identify a knowledge gap or pain point your audience frequently mentions in comments or community forums.
2. Develop a one-time digital asset (e.g., an online course on Adobe Premiere techniques or a pack of royalty-free music loops).
3. Host and automate delivery on a platform like Teachable or Gumroad.
4. Use your video channel to showcase the product’s value, driving interested viewers to your sales page.
5. As your subscriber base grows, sales and revenue scale with minimal ongoing effort.

Why Use Digital Product Sales?

• High Margins, Scalable Growth
  One creation yields unlimited downloads, allowing you to scale revenue without proportional time investment.
• Platform Independence
  Products you own aren’t subject to sudden algorithm changes or demonetization risks.
• Expertise Monetization
  Positions you as an authority—turning your specialized skills into tangible business assets.

Features & Benefits

• One-time creation with ongoing sales potential
• No physical inventory or shipping logistics
• Automated delivery & payment processing
• Easily upsell through pricing tiers or bundles

Pros and Cons

Pros

• Full control over pricing, branding, and promotions
• Higher revenue per sale than ads or sponsorships
• Builds an evergreen income stream independent of view counts

Cons

• Significant upfront time required for product development
• Requires marketing savvy beyond filming and editing
• May necessitate third-party tools for hosting, payment, and customer support

Real-World Examples

• Peter McKinnon sells Lightroom and Capture One presets to photographers inspired by his cinematic tutorials.
• Ali Abdaal’s Part-Time YouTuber Academy guides aspiring creators through filming, editing, and growth strategies.
• Music theory channels offering composition templates or sample packs directly address producers’ needs.
• Graphic design YouTubers marketing Photoshop/Illustrator templates for fast, professional layouts.

Actionable Tips

• Solve a Specific Problem: Survey your audience or review comments to pinpoint the skill gaps they’re eager to fill.
• Leverage Video Demos: Create short walkthroughs demonstrating your digital product in action—this builds trust and urgency.
• Start with an MVP: Launch a minimal viable product, collect feedback, then iterate and expand features.
• Build & Nurture an Email List: Email remains the most direct channel for promoting new launches, updates, and exclusive offers.
• Offer Tiered Pricing or Bundles: Entry-level products can upsell to premium bundles, maximizing average order value.

When & Why to Choose This Strategy

Digital product sales shine when you:

• Have deep expertise in a niche your audience values.
• Are looking to diversify income beyond ad revenue and sponsorships.
• Desire a semi-passive income stream that compounds as your channel audience grows.

This approach deserves its spot in any “how to monetize videos” guide because it transforms content creators into product entrepreneurs—unlocking higher margins, enduring revenue, and full control over your digital brand.

Popular platforms to get started:

• Teachable (https://teachable.com)
• Kajabi (https://kajabi.com)
• Creative Market (https://creativemarket.com)
• Gumroad (https://gumroad.com)

6. Merchandising and Physical Products

Merchandising and physical products turn your audience into walking billboards and diversify income far beyond ads. By creating branded items—apparel, accessories or niche-specific goods—you can monetize videos through direct-to-consumer sales, retail partnerships, and even print-on-demand services. This approach not only boosts revenue but also strengthens brand identity and deepens audience connection, offering a tangible way for fans to support and promote your channel in everyday life.

What It Is and How It Works

Merchandising involves designing, producing, and selling physical goods that feature your channel’s logo, catchphrases or inside jokes. You can choose between:

• Print-on-Demand Services: No inventory risk—items are printed and shipped as orders arrive.
• Bulk Manufacturing: Lower unit costs at higher volume but requires storage and upfront capital.
• In-House Fulfillment: Full control over quality and packaging; ideal for creators with dedicated teams.
• Third-Party Logistics (3PL): Outsourced warehousing, packing and shipping to scale efficiently.

E-commerce platforms (Shopify, WooCommerce) integrate seamlessly with video platforms. Buttons, end screens or merch shelves let viewers purchase directly while watching, making it one of the most effective methods on “how to monetize videos.”

Why You Should Add Merch to Your Monetization Mix

1. Diversification: Ad revenue fluctuates with CPMs and view counts. Merchandise sales provide a consistent, first-party revenue stream.
2. Brand Amplification: When fans wear or use your products, they become brand ambassadors.
3. Community Building: Limited-edition drops and inside-joke designs foster a sense of belonging among viewers.
4. High Profit Potential: Established creators often see higher margins on merchandise than on ads—especially with retail expansion.

“Merchandising allowed us to build an entire ecosystem around our brand. Every T-shirt sold is a walking ad.” – Leading YouTube Creator

Successful Examples

• MrBeast’s Feastables: Starting with chocolate bars, MrBeast expanded into major retailers, tripling brand visibility.
• Good Mythical Morning’s Mythical Kitchen: Hot sauces and cookbooks turned fans into super-customers.
• Emma Chamberlain’s Chamberlain Coffee: Branded coffee blends sold out in minutes, leveraging her lifestyle niche.
• David Dobrik’s Clickbait Clothing: Capsule collections that sell out instantly, thanks to limited drops.

These creators demonstrate that merchandising is a cornerstone strategy in how to monetize videos at scale.

Features & Benefits

• Branded physical products featuring channel logos, catchphrases or inside jokes
• Flexible fulfillment: print-on-demand vs. bulk manufacturing
• E-commerce integration directly within video platforms (YouTube merch shelf, Shopify links)
• Third-party logistics partners for storage, packing and shipping
• Upsell and cross-sell potential (bundle T-shirt + sticker + hat)

Pros and Cons

Pros:

• Creates walking advertisements when fans wear/use merchandise
• Builds stronger community identity among viewers
• Higher profit potential than ad revenue for large creators
• Opportunity to expand into retail and wholesale channels

Cons:

• Inventory management and fulfillment challenges
• Upfront investment required for quality products
• Customer service and returns add operational overhead
• International shipping complexities and costs

Actionable Tips

1. Start Small with Print-on-Demand: Test designs and price points without upfront inventory risk.
2. Design for Everyone: Create products that appeal even to casual viewers—e.g., stylish hats or mugs without overt branding.
3. Invest in Quality: A flimsy T-shirt or low-grade print can hurt your reputation more than no merch at all.
4. Leverage Content for Launches: Build anticipation by teasing designs in videos, unboxing shipments on camera, and hosting live launch events.
5. Use Limited Drops: Seasonal or exclusive editions create urgency, driving faster conversions.
6. Optimize Your Store: A clean, mobile-friendly store with clear product photography and size guides boosts e-commerce conversion rates.

When and Why to Use This Approach

• When You Have a Loyal Following: Fans who feel connected to your content are more likely to buy branded gear.
• To Mitigate Ad Volatility: If ad revenue dips, merchandise offers a steadier income.
• To Deepen Engagement: Physical products give viewers another way to interact with your brand beyond the screen.
• To Scale Your Brand Off-Platform: Retail partnerships, pop-up shops and events become viable once you have proven demand.

Merchandising and physical products deserve their spot at #6 in this “how to monetize videos” list because they transform passive viewers into active supporters, drive higher margins and anchor your brand in the real world. Ready to get started? Learn more about Merchandising and Physical Products and turn your fans into ambassadors.

7. Licensing Content

Content licensing is a proven strategy in the “how to monetize videos” playbook that turns existing footage into recurring revenue streams. Instead of creating brand-new material, you sell third parties the rights to use your clips—whether it’s a 10-second viral moment, cinematic B-roll, or on-scene news footage. This approach can yield substantial returns with minimal extra work, making it a must-have tactic for publishers, media companies, and digital marketing teams alike.

What Is Content Licensing and How It Works

Content licensing involves granting usage rights to a buyer (news outlets, brands, production houses) under a defined agreement. You retain ownership of the original footage while the licensee pays either:

• A one-time fee for perpetual or time-limited use
• Ongoing royalties based on views, placements, or distribution channels

Licensing can be arranged directly—pitching your best clips to broadcasters and agencies—or via stock marketplaces and licensing partners.

Why Licensing Content Deserves Its Spot

1. Leverages Existing Assets: Monetize B-roll, raw footage, and unused clips that might otherwise sit on your hard drive.
2. Scalable & Passive: Once licensed, clips can continue generating income without further production.
3. Brand Amplification: Third-party use exposes your work to new audiences and potential clients.
4. High-Value Opportunities: Timely or viral content often commands premium rates.

Key Features & Benefits

• Usage Rights & Terms
  Customizable agreements specify distribution channels (TV, web, social), geographic regions, and exclusivity.
• Marketplace Access
  List clips on platforms like Shutterstock, Pond5, ViralHog, or pitch directly to media outlets.
• Flexible Payment Models
  Choose between flat fees or percentage-based royalties to match your revenue goals.
• Rights Management
  Protect your ownership with clear copyright registration and digital rights tools.

Pros and Cons

Pros

• Generates revenue from content you’ve already created
• Potential for high-value, one-off deals on viral or news-worthy clips
• Expands your brand presence through third-party channels
• Capitalizes on unused or archival footage

Cons

• Revenue can be unpredictable and project-based
• Requires high-quality, well-shot content to compete
• Complex licensing agreements may demand legal expertise
• Risk of brand misalignment if content is used out of context

Real-World Examples

• GoPro Athletes: Licensing extreme sports footage to adventure brands and media networks.
• News Agencies: Purchasing eyewitness video of breaking events from citizen journalists.
• Nature Videographers: Selling high-resolution wildlife B-roll to documentary producers.
• Viral Media Companies: ViralHog and Jukin Media licensing viral clips to morning shows and digital publishers.

When and Why to Use Licensing

• You have high-quality, unique, or timely footage sitting unused.
• You want passive revenue without investing in new productions.
• Your editorial or marketing team seeks brand exposure through partner channels.
• You’re targeting publishers, broadcasters, or brands that regularly purchase stock or user-generated content.

Actionable Tips

1. Register Your Copyright
   Secure your content legally before pitching to licensees.
2. Build a Curated Portfolio
   Showcase your best clips with clear metadata (location, subject, quality).
3. Partner with Agencies
   Consider licensing specialists (e.g., Jukin Media) to handle outreach and negotiations.
4. Shoot in Top Quality
   Aim for 4K/8K resolution and stable, well-lit footage to meet professional standards.
5. Organize & Tag Raw Footage
   Maintain searchable libraries for quick responses to licensing requests.

By integrating content licensing into your monetization mix, you can unlock new revenue streams, maximize the ROI on existing footage, and learn how to monetize videos more effectively—without filming a second take.

Video Monetization Strategies Comparison

Take Action and Watch Your Earnings Grow

Now that you’ve explored seven powerful ways to monetize videos— from the YouTube Partner Program and brand sponsorships to affiliate marketing, memberships, digital product sales, merchandising, and content licensing—you have a clear roadmap for turning views into revenue. The most important takeaways? Diversify your income streams, know your audience inside and out, and consistently deliver high-quality content that aligns with each monetization strategy.

Next steps:

1. Choose two or three methods that best fit your brand and audience.
2. Outline a simple content and promotion calendar to test each approach.
3. Analyze performance data, refine your tactics, and reinvest your earnings to scale even faster.

Mastering these concepts isn’t just about boosting your bottom line—it’s about creating sustainable, long-term growth for your channel or digital property. By taking action today, you’ll not only maximize your video revenue but also solidify your position as a leader in the digital media landscape. So grab your camera, fire up your creativity, and watch your earnings grow!

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