This article is the first of our three-part series on the Best AI Training Courses for Digital Media Publishers. It focuses on AI courses for content creators.

Every sustainable Generative AI implementation must begin with a holistic strategy that puts people at the center. It must support upskilling and reskilling to harness the power of these rapidly emerging technologies.

Driven by the collective enthusiasm for tools like ChatGPT, a lot has changed in the last few years. Millions of us now use AI apps, which, under the hood, are powered by technologies such as machine learning, deep learning, neural networks, and natural language processing. 

According to Brainy Insights, revenue generated from Generative AI services is estimated to touch $188.6 billion by 2032, up from $8.65 billion in 2022 (a CAGR of 36.1%). AI’s potential contribution to the global economy would be worth $15.7 trillion—nearly as much as China's GDP today! 

89% of publishers use AI, and 91% believe it will impact their businesses in the next few years. A broad range of skills is required to deploy AI across the enterprise successfully.

The need for AI skills is growing. From deploying simple chatbots through prompt engineering to using complex algorithms, professionals from every industry are rapidly acquiring these skills. According to Reuters, Coursera recorded an AI course signup every minute in 2023.

This blog looks at a few top AI training courses and tutorials, from beginner to advanced, that could help content creators leverage AI tools as they evolve. 

What must content creators look for in AI training? 

Although the reporting, judgment, and argument of human creators, editors, and writers will always remain central to good content, generative AI has the potential to profoundly influence the speed and efficiency of content creation.

AI will supercharge everything from gathering information to writing content, selecting illustrations, and making videos and podcasts. As a content creator, a training program on AI must enable you to:

• Grasp what is happening around AI and how it matters
• Provide hands-on exposure to tools relevant to your work needs
• Match your skill level and your current understanding of AI
• Cover tools and skills that enable you to perform your job faster and more efficiently
• Provide access to career paths by expanding on skills you already possess

Here are some of the top courses to take for content creators:

1. Leveraging AI for Enhanced Content Creation (Coursera)

This beginner-level course provides a comprehensive overview of generative AI tools like ChatGPT, Google’s Gemini, and Midjourney for content creation. 

The course covers how to use AI assistance in content creation through prompts. It helps understand the flow of enhanced content creation, from simple ideation to advanced campaigns, and covers practical applications such as drafting scripts, creating visuals, and integrating voiceovers.

The course offers 3 hours of content and is free to access (Audit). Certification is available for a fee.

2. ChatGPT Complete Guide (Udemy)

This course is for more advanced GPT users who already know how to write basic prompts and have an active subscription to ChatGPT Plus. 

The course covers AI content creation, information synthesis, using AI Video Tools to transform scripts into presentations, automating writing tasks, generating effective copy, branding, streamlining workflows, automating repetitive tasks, and creating images using Midjourney.

It also touches upon AI voice tools, photo tools (adding motion to images, dynamically enhancing image aesthetics), and combining multiple AI tools (multimodal) to create immersive and engaging content.

The course content is spread over 36 sections and 373 lectures, totaling 23h 14m. It also provides access to 18 articles and 15 downloadable resources and comes with a certificate of completion.

While the listed price is 149$, the course is usually available at a discount for under 90$.

3. Courses on LearnPrompting.org 

LearnPrompting courses are crafted for professionals and include real-world applications. The platform offers 13 courses accessible through a $39 monthly subscription. 

We recommend the following:

• Introduction to prompt engineering - covers ​​what prompt engineering is, provides a good overview of LLMs, touches upon basic prompting techniques along with example prompts, try-it-yourself exercises, and case studies
• Image Creation with DALL·E 3 - includes advanced techniques for creating high-quality images, including logos, pixel art sprite sheets, and more. It also teaches how to generate images using Gen-ID to achieve consistency across different image scenarios.

LearnPrompting is trusted by some of the world's biggest companies, including Deloitte, Google, and Dropbox. 

4. AI & ChatGPT for Everyone (Uplimit)

AI & ChatGPT for Everyone on Uplimit is another good course that provides non-technical users with a hands-on introduction to cutting-edge AI tools. It teaches how to harness the capabilities of AI-driven conversation engines to increase productivity.

The course covers AI literacy, specifically focusing on Generative AI and large language models (LLMs). It explains the fundamentals of LLMs, their functionality, limitations, and the principles of responsible AI usage. 

Key topics include:

• Basics of prompt engineering: crafting clear, focused, and effective prompts
• Techniques for iterating and refining prompts
• Understanding and applying role prompting and prompt security
• Text-to-Image foundations - design techniques and photorealistic image creation
• Apply prompting techniques for content creation
• Meta prompting (make ChatGPT prompt itself)

It even includes a project to create an AI agent that helps write and critique a full business case, white paper, sales script, marketing strategy, and pitch deck outline.

The 2-week course costs $300. It is also accessible through Uplimit membership, which costs $1,000/year.

For content creators, Uplimit membership provides access to many other relevant no-code courses that help streamline workflow and improve productivity.

5. Other good learning platforms and sources

LinkedIn

Although LinkedIn is a professional networking site, it has several good learning programs. For example, a quick search on “Prompt Engineering” returns over 160 courses suiting different use cases.

Maven

Maven is a learning platform that empowers experts to offer cohort-based courses directly to their audience.

Pricing depends on the course chosen. Here are a few courses on AI-assisted content generation.

Ben's Bites

Ben's Bites has 70+ self-paced tutorials, and more are added weekly. For content creators, popular courses include:

• Learning how to use GPT 
• Using AI for creative brainstorming, scriptwriting, and storytelling.
• Automating data cleaning and formatting (to assist in research)
• Simplifying report analysis

One great feature - the platform provides access to all tutorials, community, and deep-dives for a one-time fee of $150.

No Code MBA

NoCode.mba is a learning platform with 60+ curated courses and projects that teaches how to build apps, websites, automation, and more. These courses cover advanced skills, such as building an AI writer with GPT-3 and working with APIs.

Membership on the platform costs $30 monthly and provides full access to all courses and resources (case studies, podcasts, articles, and more).

Lennon Labs

Lennon Labs is a comprehensive online membership that blends proven courses, sophisticated chatbots, and a community of like-minded experts to help non-technical / no-code audiences use AI. A three-month membership on the platform costs $175. 

Promptbase

While technically Promptbase is not a learning platform, it offers 100,000+ AI prompts from the world's best AI creators, covering the most popular AI models like Midjourney, ChatGPT, DALL·E, Stable Diffusion & more.

For content creators, productivity and writing prompts available on the platform cover topics like finance, health, study, and creative writing. Pricing depends on the prompts you purchase. Its a great marketplace to supercharge your prompts. 

Convert your text to an Instagram Real (Aeon)

Imagine making a perfect Instagram Reel out of a few text prompts. 

While this is no easy task with native AI models like DALL-E or Midjourney, it is easy with Aeon. 

If you are a content creator, learn how to harness the power of AI to create Instagram reels that are not only visually appealing but also strategically aligned with your brand’s goals.

 

 

 

 

Summary 

Possibilities with Generative AI are endless, and the window of opportunity is now. Developing AI skills and capabilities is a smart move you could make today.

Stay tuned for the next part of this series: AI Courses for Ad Ops Specialists.